SEO is everything-it’s the words you use, the code within your images and how you approach your online goals. It’s even in what the point of your website is. Search engines like Google want to see compelling content, difference and diversity. They want to see clarity. If you know who you are, what you offer and can express yourself in a way that your clients and Google appreciate, you are well on your way to having a top ranking website. A website that is found, brings people to you and helps you succeed in a world that is dominated by the web.